Corporate Mrs. Love Bird circa 2009 |
My regular readers know I'm passionate about multiple profit centers, but before making the decision to think about this blog as a profit center I've noticed in the blogosphere there tends to be 4 camps of blogging for profit:
- The holier than thou blogger - this is the one who claims they would never accept advertising (often in a very snooty tone)
- The apologetic blogger - this is the one who finally accepts advertising but apologizes profusely for doing so.
- The monetization obsessed - this is the blogger who goes overboard posting tons of sponsored posts many of which have anything to do with her editorial mission
- The well integrated blogger - this blogger seamlessly integrates her sponsored posts into her editorial without overwhelming her readers
I'm sure you, my readers have noticed more partnerships as well and my goal is to bring things to you that I personally believe in. There have been many
For those of you who are also bloggers and interested in the business end of all this I'm working on an epic round-up of my favorite how-to guides for monetization. In the meantime check out this thoughtful post from SITS: When to Say Yes to Making Money Blogging.
If you blog, do you monetize and if not, have you considered it? For those of you who do, do you face challenges as you balance your editorial with the desire to grow your blog as a profit center?