Wednesday, March 5, 2014

Optimum Amla Legend Style Society with Tracee Ellis Ross & Johnny Wright

Disclosure: I received a gift bag as an attendee of the Optimum Amla event; all opinions expressed are my own. Images without watermark were provided by event photographer Diane Bondereff.

I was introduced to Optimum's Amla product line last year featuring Cynthia Bailey and was recently invited to learn about the latest products in the line from Tracee Ellis Ross, daughter of Diana Ross, and Johnny Wright, celebrity stylist whose clients include Michelle Obama. 

Bloggers and hair enthusiasts gathered at this intimate event held at the stylish Dream Downtown. As I'm still on my natural hair journey and learning which products work best I appreciated the ability to ask questions and determine which products from the line I'd like to try. 

The best part? Models were on hand to show how the product was put to use as well as samples passed around to smell and feel the texture of the product as well. 

As a premature graying woman, I was especially interested in the Miraculous Black Oil Dull Defying Haircolor (SRP $8.99). I've never colored my hair while pregnant and actually stopped coloring my hair over a year ago when I decided to stop relaxing my hair and went cold turkey on chemicals. Seeing the gorgeous, jet black tone on the models made me want to color again, so I asked Johnny about the safety of the Amla hair color. In response, he told me, "Girl you better cover those grays!" and threw me a box assuring me it was perfectly fine. With no ammonia (my #1 concern) and only 4 minutes to color I'm definitely taking this with me on an upcoming salon visit!

The Oil-Infused Styling Ritual was also introduced:

  • Optimum Amla Legend Enchanted Finish Hold + Polishing Spray – Optimum’s first waterless hold + polish spray moisturizes and sets styles while providing timeless hold and lustrous shine. (SRP $6.99)
  • Optimum Amla Legend Treasured Temple Edge Tamer – Smoothes frizz and flyaways, provides all day humidity and resistance and frizz control. (SRP $6.99)
  • Optimum Amla Legend Lustrous Body Blow Dry Mousse – Oil-infused conditioning for flexible hold with silky texture. (SRP $6.99)
When a fellow blogger asked Tracee about a recommended Alma Legend travel regimen especially to hot/humid climates my ears perked up due to my upcoming trip to Puerto Rico. 

Yes, Tracee was very enthusiastic about Amla!

Tracee gave a quick rundown of which products to take and how to use them including her #1 tip to use the Amla Body Filler Cream to moisturize the hair while it's wet being sure to focus on the ends as well as sealing with the Rejuvenating Oil.

I follow Tracee on Instagram (and you should too!) - you *must* click here to see the killer shoes she was rockin' at the event!
Thank you Optimum for the opportunity to learn about the new additions to the Amla Legend product line which is now available in mass, drug and beauty supply stores nationwide!

Have any of my readers experienced the Amla line? Which Amla products would you like to try?