Tuesday, May 27, 2014

It's Here!: Gain’s® #MusicToYourNose Laundromat Takeover & Sweepstakes

Disclosure: I participated in a campaign on behalf of Mom CentralConsulting for Gain. I received a promotional item as a thank-you for participating.

I remember the first time I smelled Gain when I came to the east coast for college - the smell was seriously addictive! I "bumped" into Gain again at my first Blogalicious in 2012 and was excited to see they were a sponsor. I was even a finalist in their t-shirt makeover contest and got to go on stage with Doug E. Fresh, remember

I always think of Gain as a fun brand so when I saw they were taking over laundromats this spring to unveil community-created art displays in laundromats throughout the Bronx, Spanish Harlem and Washington Heights I was curious to see for myself. Aiming to create a cultural immersion experience in unexpected locations, Gain celebrates the blend of music, art and culture through art installations throughout the city.

Lil Lovebird and I headed up to the Bronx a couple weeks ago to check it out after school including a street concert by Leslie Grace (here's a quick snippet!). It was a rainy afternoon, but the bright colors more than made up for it! 

Are you in NYC and want to check out Gain's laundromat takeovers for yourself? 

Here's where they are located:
  • 1965 Amsterdam Avenue (between 157th and 158th Streets), Washington Heights, 10032
  • 275 East 163rd Street, (between Morris Ave and College Ave), Bronx 10451
  • 2037 3rd Avenue (between E112th and E113th St.), Spanish Harlem 10029
  • 3825 3rd Avenue (between E 171 St and Claremont Parkway), Bronx 10457
  • 938 E 163rd St (between Intervale Avenue and Kelly St.), Bronx 10459
  • 1210 Webster Avenue (corner of Webster and 168th St) Bronx 10456
And with Gain's special #MusicToYourNose Sweepstakes that's running now through June 16, 2014 there's even more of an incentive to visit! Snap a selfie in front of the designated art installation at one of the laundromats and upload it on Instagram or Facebook with the #MusicToYourNose hashtag. The fab prizes?: Three winners selected to receive Gain Prize Packs including product and Amex gift cards ($150 value) and one Grand Prize winner receiving $500 in Gain products and an Amex gift card towards home cleaning service.

I could definitely use a prize like that, how about you? 

Are you a Gain fanatic like I am?