Wednesday, February 20, 2013

Optimum's AMLA Launch with Cynthia Bailey and Johnny Wright at AIRE

I had the pleasure of recently attending Optimum's launch of its AMLA Legend Relaxer and Maintenance Line at AIRE, Roman ancient baths here in NYC. 

While it was a dreary day it was a welcome respite to enjoy the luxe surroundings and learn more about amla oil, an Indian oil rich in vitamin C, proteins, minerals and anti-oxidants which nourishes and revitalizes the scalp and hair fiber.

RHOA's Cynthia Bailey (yes, Peter was there too!) and Johnny Wright, Michelle Obama's stylist, were on hand to moderate and share their excitement of the launch. 

From the standard shampoo and conditioner to the Billion Hair Potion and relaxer there are a range of products in the line for both natural and relaxed tresses and the best part is they are all under $10 - super affordable!

It was a pleasure meeting Cynthia, who was absolutely stunning in real life, and Johnny who was very personable. I appreciated his willingness to talk about challenges those of us with hair loss deal with and in my case in regards to lupus - something he was familiar with. He agreed with my decision to break away from relaxing my hair

I also appreciated that there was an Indian doctor on hand describing the medical properties of amla and how she uses it in her practice as well as seeing the models who had natural hair as well - they were there to demonstrate the product results for us to feel their hair styled with the products. There was such great sheen without added weight of heavy products!

I look forward to trying the Billion Hair Potion on my scalp (yes, I'll post a review!) and revisiting AIRE compliments of the giftcard I received - a great break for this mama! 

{Image Credit}
Optimum's AMLA Legend Collection is now in stores available nationwide.

Disclosure: I received a giftbag at this event. All opinions expressed are my own. 

Have you heard of amla oil? Have you tried it? If so, let me know what your experience has been.